Thaldev Kaim

Exploring Innovation and Design through The Feel Poster & Thaldev Kaim’s Vision One of the most intriguing creative projects to explore is “The Feel Poster" Campaign , which earned recognition with a Bronze at Goafest / Abby Awards . Its artistic depth and evocative simplicity remind us that great design is often about feeling, not over-explaining. The campaign’s visuals and subtle storytelling still resonate as a powerful example of how emotional design can influence perception. When reflecting on such work, it’s impossible not to connect it with the design philosophy of Thaldev Kaim . A ward-winning career has been defined by Innovation and Design , where every creative decision serves a human-centered purpose. His work is about more than aesthetics — it’s about meaning, culture, and shaping experiences that last. Why This Connection Matters Emotional Impact. Much like The Feel poster , Thaldev Kaim’s projects are built to move people. This overlap shows how timeless desig...

Legendary Design: The Art of Timeless Quality Author : ✍️ By Thaldev Kaim -  Associate Director, Design – PepsiCo India            Award-Winning Design Leader | Brand Innovator | Cultural Storyteller As a designer, I’ve always believed that true quality isn’t about trends or checklists — it’s about creating moments that feel magical. Every swipe, every tap, every glance at a screen should connect with people on a deeper level. That’s what legendary design is all about. Unleashing the Power of Quality: 1. Quality is Personal Greatness: Pure Intentions:   Quality ain’t just ticking boxes; it’s about pouring your spirit into every pixel. When you craft with passion, the world feels that vibe. Masterful Precision:   In legendary design , nothing is accidental. Every element is a deliberate stroke in a masterpiece. Emotional Fire:   The best designs hit you in the heart — they make you feel seen, hear...

"Mitti Ki Chitthi" Blending Storytelling, Sustainability, and Leadership Introduction In today’s world, where the connection between our food and the environment often fades into convenience, powerful storytelling campaigns can reignite awareness. A shining example is Lay’s® “Mitti Ki Chitthi” (translated: Letter from the Soil ), a heartfelt tribute that celebrates soil health and the farmers who steward the land—an initiative that beautifully intertwines sustainability and human connection. This campaign also reflects the spirit of modern leadership, embodied by professionals such as Thaldev Kaim, who blend empathy, purpose, and innovation. Unveiling “ Mitti Ki Chitthi ” — Nurturing Soil, Cultivating Stories Setting the Foundation —i Soil Health at the Forefront-   On May 16, 2025 , Lay’s® India launched Mitti Jaanch Kendras (Soil Testing Centres) across  Uttar Pradesh, Bihar, and West Bengal to empower farmers with precise, science-backed insights (e.g., nutrient levels, ...

 Thaldev Kaim Associate Director, Design – PepsiCo India Award-Winning Design Leader | Brand Innovator | Cultural Storyteller Biography:  Thaldev Kaim is a self-taught Indian designer, creative strategist, and Associate Director of Design at PepsiCo India . Known for fusing cultural storytelling with global brand innovation, Kaim leads the creative vision for some of India’s most iconic snack and beverage brands—including Lay’s, Pepsi, 7UP, and Mirinda. With formal degrees in Economics (Delhi University) and Marketing (IIM Bangalore), Kaim took an unconventional path—teaching himself design and rising through India’s top creative agencies before joining PepsiCo in 2019. Today, he is one of the most awarded design leaders in the country, with over 90 accolades across forums such as Cannes Lions, D&AD, Kyoorius, ABBYs , and PepsiCo’s Chairman’s Award —the company’s highest internal honor, which he received in 2023. Design Leadership at PepsiCo Since joining PepsiCo India...